Visionary's Voyage

Podcaster launches luxury Sunglasses company from the ground up & documents the whole thing



So before we get down to business and talking about products and all the fun stuff I want to set the stage and the tone for you and for this Journey as to why I am doing it. I’m going to tell you what I will be speaking about and what I won’t be speaking about. I’m going to tell you the vision of this and so much more so you know what to expect. I want you to fall in love with this content as much as I have fell in love with creating it, so here we go.


What’s The Voyage About?

This blog/Vlog is called the Visionary’s Voyage and this is for a few reasons. If you aren’t familiar with me I’m an Air Force Vet and got out in 2014 to chase my dreams as an entrepreneur and have never went back to working a job ever since. It’s not always been easy like people show, but I’m in love with this life.

I started a podcast almost 2 years ago and it caught momentum and 2017 was a breakout year for my brand. I was creative and just went hard. I began to become a service provider and offer a service to other (mostly online entrepreneurs) which was cool, but I stopped having fun with it.

I started thinking about real business, scaling, and so many more things. What I realized was I was falling into the rat race of entrepreneurship. I was doing FB Lives everyday, I was “HUSTLING” and as I sat back to observe the online space I started to see that this isn’t what I wanted. It may sound weird, but with all these coaches, consultants, & strategists I didn’t want to be affiliated with it all because I realized people were starting to see entrepreneurship as a come up and not something that was who they were.

So I just slowed down. I was producing 4 podcast episodes per week, but I scaled back to one episode per week to give myself time to think because I had to ask myself, “what the ultimate goal of my life?” Once I asked that I was shocked at my own results.

That’s when I knew it was time to spread my wings and do something completely different and that fit my personality better. Now we are launching a luxury sunglasses company. The best part about it all is it’s completely different, but ties directly along with the brand. My Brand, this website, the podcast is Starts With A Vision, and when you think of the word Vision you usually think about glasses of some sort. So why not merge this Brand to a product based company and spread the message of how everything you do in life Starts With A Vision!

I also knew that there were so many people who have wanted to support me and/or the brand but they didn’t know how because I was only reaching a certain amount of people and a certain type of person through the podcast. I didn’t want to limit myself. I didn’t want to stay stagnant in the solopreneur box for the rest of my life.


More of the Why

Another thing is I was in real estate before I entered this online sector of entrepreneurship. I’ve had real business experience and I sort of wanted to get back to that. Online is cool, but it should never be the ONLY way you’re growing and building your business. There are tons of ways for you to build your business without using social media. Social Media is great don’t get me wrong, but there’s a world bigger than Social Media that most people aren’t taking Advantage of.

Because of that I wanted to build this business from the ground up in front of you. Most people are talking about how much money they made online and you hear things like “from 0 to $50k in 30 days” but the people consuming the content have so many questions. There are so many gaps, and I’ve learned they’re just doing that in order to get you to purchase their programs and courses.

Well I’m not going to be selling any coaching or any of that. I am going to give you all the behind the scenes of building a business up from the ground up! Every aspect will be covered in this voyage so that you will be able to fill in those gaps and know what it TRULY takes to make this happen.


The Breakdown

So what you’ll never hear me talk about is how much money we made as a company. I feel like there are so many people out here leading with money and that’s it. To me it’s not about leading with money, it’s more about leading with REAL SUBSTANCE and passion. I’d rather you follow me because of how rich my content is rather than how much money I’ve made. I’ve never been the type to talk about what I have because that’s not what life is about. Life is more about helping others get what they want, and that’s what I plan to do in documenting this voyage.

You will be learning about not just E commerce, but business all around. I will be going to China in March and will be documenting that also. The thing is when people scream E commerce, they don’t mention that it’s a business so people think they can skip out on the business part and you can’t. It all goes back to business, so I’m not going to teach you how to get into E commerce, I’m going to teach you how to start a successful product based business instead.

So this Luxury Sunglasses Company you are going to see built is called SWAV Eyewear. I will be sharing the logo process, trademarking, finding my manufacturer, the research, the product validation and so much more. You will be getting so much rich information and I’m not asking you for anything. You are in for a treat.

The next Article I will be dissecting the Research portion. Everything I researched in order to get where we are today etc. if you want to be Notified the second it comes out then CLICK HERE and get on the Mailing list. Talk soon.



The author Starts With A Vision

Hey everyone! I’m Isiah Fowler Founder of Starts With A Vision and I’m in love with life, happiness, success, and Entrepreneurship.

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